Sharing evidence on behavioural and cultural insights (BCI)
The Knowledge hub for behavioural and cultural insights into health, or BCI-Hub for short, is designed to share and showcase evidence and good practice. The site brings together content from past, present and future projects related to behavioural and cultural Insights, created by both WHO and external partners.
The BCI-Hub was developed and is maintained by the University of Exeter’s WHO Collaborating Centre for Culture and Health in partnership with the Behavioural and Cultural Insights Unit at WHO/Europe.
Behavioural and cultural insights refer to understanding the contextual and individual factors that affect healthy behaviours and practices. These insights draw on research from the social sciences and health humanities to enable engagement with the people targeted and affected by policy.
Improving the health and well-being of all cannot be achieved without an understanding of the barriers and drivers that people experience in adopting healthy practices. Systematically exploring these barriers and drivers and creating environments based on these insights is often not integrated into health policy planning.
Behavioural and cultural insights enable us to engage with communities and individuals rather than considering them solely as the recipients of health interventions.
