Supporting behavioural and cultural insights (BCI) teams in countries
Many countries are increasingly investing in understanding behavioural and cultural factors to achieve more evidence-informed, effective and people-centred policies and services.
WHO/Europe provides support to countries that wish to establish a team or unit to drive the implementation and impact of behavioural and cultural insights (BCI) for health.
Based on the experience of others who have set up such units, WHO/Europe proposes 8 overall considerations for countries:
- ensure buy-in and involve stakeholders
- determine location
- identify funding
- develop a strategy
- plan staffing and upskilling of team members
- identify focus areas of health
- plan projects (a mix of complex projects, early wins and policy advice)
- manage ethical questions.
A document with policy considerations has been developed to help guide discussions about these topics in countries.
