The TAG-BCI acts as an advisory body to WHO/Europe. It was established in 2022 to provide expert advice and support the European Programme of Work’s flagship initiative on behavioural and cultural insights (BCI) and to support the implementation of the regional action framework on behavioural and cultural insights for health, 2022–2027.
The WHO Regional Director for Europe appointed the TAG-BCI members following an open call for experts and a selection process based on set criteria that sought to ensure diversity in technical areas, professional fields and health areas. As a result, the TAG-BCI represents a broad range of disciplines relevant to BCI for health, including psychology, sociology, economics, anthropology, political science, cultural studies and more.
The TAG-BCI has the following functions:
- to identify and describe current and future challenges where BCI can be leveraged to improve health and well-being in the WHO European Region;
- to advise WHO/Europe on the development of strategic documents and policy recommendations on BCI, particularly with regard to the state of the evidence and relevant policy innovations;
- to advise WHO/Europe on strategic directions for prioritization within BCI to accelerate action towards broader regional and global health goals and strategies; and
- to propose other strategic interventions and activities for implementation by WHO/Europe to meet the objectives of the BCI Unit.
